Instagram in today’s world is the ultimate key to infallible PR that works for a brand in the long run. Presently, it is the most prominent social media channel where growing businesses formulate the algorithm of customer engagement. Simply put, the number of followers on this highly renowned platform acclaims your prowess on the web. Leading e-commerce brands get their sales from Instagram, whereas B2B businesses generate leads in thousands every month.

Undoubtedly, it is an inexhaustible source of business when used with precision and planning. But this form of lucrative impact requires organic followers on Instagram. It takes at least a hundred real-time users to convert into ten potential leads. Like Facebook, Instagram also offers the option of paid and organic marketing. While the prospect of paid marketing has its benefits, organic promotion on Instagram always works in the long run.

On the other hand, organic marketing is the only risk-free choice for those with little to no expertise in paid social marketing. Besides, the organic promotion has no substantial setbacks in terms of investments and outcomes. One way or another, you will end up with a robust customer base that you can turn into future buyers. In the following section, we have listed out some easy techniques to boost your Instagram reach organically:

1. Build an Interesting Presence

Instagram users are generous enough to appreciate a creative social media page. As per Instagram stats, over half of the Instagram accounts use the “Explore page” to discover new content. To persuade your target users to go through your content, you must deliver value and significance through photos and videos. This will help you in building your brand on social media.

The first rule of a successful Instagram page is to create a name that can entice the users. In addition to this, you will need to be experimental with posts and reels. The second rule of flawless content applies when you follow the first rule religiously. Your content is bound to attract the target audience if it has useful information at its core.

Remember that brand marketing on social media is all about the influence you add to your content. Speaking of influence, you should focus on Instagram reels rather than mere pictures and infographics. These reels can increase user engagement by 38% or higher when posted with the right hashtags.

2. Schedule the Content for Consistency

Your quest to organic followers on Instagram doesn’t end at creating the finest set of videos and photos. The next major step in this process is to schedule quality content on a well-researched timeline when your target audience is active on Instagram. Scheduling posts on social media can keep your audience posted with service updates even when you are away from work yourself.

Besides, you don’t need to wait for your followers to be online before posting an image or a video. Social media experts claim that every industry has a discrete customer base, and this is why you must schedule your Instagram posts after assessing the engagement metrics. Also, the post-scheduling time can differ for different industry types.

The most reliable traffic analysis tools suggest that posts related to travel and tourism receive engagement between morning and noon. On the contrary, media and new related content receive viewership mostly from 12 PM – 3 PM. You can research the best engagement time of the day for your industry to pick the right posting time for your social media page.

3. Connect with Other Accounts of the Similar Niche

This is a common and most effective technique used by digital marketing experts worldwide. Instagram is a great place to connect and communicate with people and fellow influencers and marketers. You can also consider evaluating the content of other pages to understand and plan your next move on Instagram.

To do this, you can start by making a list of competitors and popular brands with the same niche as yours. You can also list some influencers who might be interested in talking about your product or service with their followers. This way, you will be able to circumscribe a circle of users who will show interest in your brand. Carefully assess the frequency of their posts to get along with their strategies for organic reach on Instagram.

4. Like and Comment on Competitors’ Pages

Social media is a safe place for marketing professionals trying to establish their brand online. The best part is that your competitors don’t see you as the quintessential ‘competition’ and encourage you to bring something new. To start this resonance on Instagram, you can visit competitors’ pages, like their posts, and leave comments.

People from the same industry engage on numerous pages. They share insights related to the latest business trends and whatnot. To earn organic followership for your brand, you will have to become a follower yourself. As an active user on someone else’s page, you can easily channel the traffic towards your page. Most social media influencers follow you back when you follow their page.

5. Become a Part of the Instagram Community

On Instagram, you can find engagement groups that help new users’ page creation and promotion. Some of these communities are also available on Telegram. These communities entail a group of people who like and comment on Instagram pages to boost their visibility on the platform.

You can get organic engagement for free if you also like and share their pages. The process is also straightforward! When a user shares a post on Telegram conversation, other group members like and comment on that post. This benefit applies to all members of the group.

Final Thoughts – Gaining organic followers on Instagram isn’t very difficult if you keep the aforementioned techniques in mind. In addition to these ways, you should also be regular with video creation on Instagram. You can use an online Instagram video editor to maintain your reel-making efficiency.