There is no doubt that your website makes up an integral element of your brand and business, especially in today’s world where virtually everything is online. But your website cannot just ‘exist’ – it needs to be relevant and effective because it can serve as one of your core partners in furthering your business and helping it grow. You need, for instance, to update your design on a regular basis so you can keep up with modern and contemporary trends, and with this, you can also ensure the strength of your brand. But if you want your website to truly stand out in 2021, you should have a good idea of the top elements that make up great website design in the coming year. So what are those? Let’s find out.
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A Mobile-Friendly Site
This can’t be stressed enough, particularly in recent times. But if you are not prioritising the mobile-friendliness of your website, you could well be left behind. Being mobile-friendly today isn’t just about being competitive in a really competitive marketplace – it is already considered a requirement. When your site isn’t mobile-friendly, it will be more difficult to use and navigate and will take a longer loading period. It can potentially turn away your visitors and even hurt your ranking on Google. If you already have a website, all you need to do is come up with the mobile version of your site; you can also redesign the entire site with responsive design. Regardless of which alternative you choose, you can consult with an expert web design firm such as Expre to give you the best results.
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A More Defined Structure
When we talk about a more defined structure, we are talking about the use of grids. With a grid, your site can look cleaner and more organised, and it can be easier for visitors to read the information on your site. When you have a good grid site structure, the spaces between each element will be logical and even. But it doesn’t have to be stiff or conservative, either – you can have a structure that’s both creative and graceful, which can still showcase uniformity and order. You can go for either the four-column structure or the 12-column structure, depending on your website’s features and other elements.
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A More Intuitive Way to Navigate
You should think of ways to be as creative as possible when you are updating your website, and the more unique your design is, the better. But there are some aspects that can benefit from familiarity and not creativity, and this includes how people navigate through your site. When you are designing your site, make sure your visitor knows instinctively where to scroll or click so they can find the info they need. If your visitor would like to go to the next page then decide to go back to the previous page, your navigation should allow them to do this without hassle. Make your navigation clear and simple and familiar, and this means avoiding confusion by keeping it direct and straightforward.
Here’s another thing: be consistent when it comes to your brand, even if you make changes to your site. Stick to your brand’s typefaces, colours, graphics, and fonts in redesigning your website, and it will show off your brand consistency as well.