Back in the year 1941, the world watched its first ever TV commercial. More than 70 years later, with the booming of the World Wide Web and social media portals like YouTube, Facebook, and others, the world witnessed a considerable boost in video watching.
Due to this phenomenon, several web agencies and businesses worldwide took advantage of this amazing opportunity by including video content online as a part of their content marketing strategies. They were right to do so, and you should be doing the same.
Below are some of the vital reasons why online video marketing is the new to-do for any business that is willing to succeed over the Web.
- YouTube – An Incredible Search Engine Not Like Others
Undoubtedly, Google is the leading search engine worldwide without any serious contender. And in a completely different style, YouTube stands second. Although Google gets more than 100 billion searches each month globally, the video-based portal has more than a billion users who watch literally millions of hours of video every day. So with interesting and properly optimized videos, you can help your business reach a big number of viewers within days.
One other advantage of YouTube is its use of online ads that can help make any video reach the particular target market. For instance, if marketing for a music video, YouTube ads allow you to show it to those who are listening to a similar style of music, and even songs of specific artists.
Once your video is published on YouTube, it can be easily distributed on various platforms in order to broaden its reach.
- Videos Are Thriving On Facebook
YouTube although is the second largest search engine, Facebook comes with more than 1.65 billion users, and happens to be the biggest social networking portal! According to a research that was made at the end of the year 2015 by Techcrunch, Facebook basically doubled its daily average video views from four billion to eight billion in less than a year’s time. This is quite a huge evolution that created a rivalry between the social network and YouTube concerning video views.
You do require media budget to widen the reach of your video campaign on Facebook as the ads on the portal prove to be an effective source to promote the content in a targeted manner.
To conclude, you should be hiring a video marketing agency to promote your products/services or brand on the Web. It is not a simple task to work on but is certainly worth doing. However, producing a video content and paying to promote it is not enough as the content is still the king out there. Therefore, it is vital to invest in coming up with a catchy topic, developing and implementing it well instead of wasting your time in creating uninteresting videos that will not reach your objectives. So, it is crucial to collaborate with a professional video marketing agency to plan and produce a successful video marketing campaign online.